Most general contractors don’t have a revenue problem. They have a bottleneck problem — one constraint, usually hiding in plain sight, that caps growth, eats margin, and keeps the owner chained
to the day-to-day. The 90-Day Business X-Ray is a deep-dive diagnostic that finds it.
What the X-Ray covers
- Financials: job costing, margin fade, and where your profit actually goes
- Cash flow: billing cycles, retainage, and work-in-progress
- Operations: who’s really running the jobs — and what happens when you’re not there
- Estimating and pipeline: how work gets won, and whether it should be
- Team: accountability, key people, and what breaks if someone quits
- Systems: what runs on process versus what runs on you
How it works
- Kickoff: we map the business as it really operates — not as the org chart says.
- Deep dive: 90 days examining the numbers, the jobs, and the people.
- Diagnosis: you get a straight answer on your single biggest constraint.
- Roadmap: a prioritized plan to fix it — what to do first, what to do second, and what to stop doing.
What you walk away with
- A clear diagnosis of your number-one bottleneck
- A written action plan sequenced by impact
- Honest answers about what’s working and what isn’t
Who this is for
Owners of $2M–$10M general contracting firms who feel stuck: growing revenue but not profit, or carrying the whole company on their back.
Not a general contractor? The X-Ray works for any small, owner-led business. Most of my examples come from construction because that’s where I grew up — the problems are the same.
What the X-Ray costs
$7,500
That’s the investment: $7,500.
100% of the X-Ray fee is credited toward any follow-on engagement — if we keep working together, the X-Ray was free.
Prefer to spread it out? Three monthly payments of $2,500.
How the 90 days work
Five working sessions across 90 days — structured enough to get it right, tight enough to keep momentum.
1. Kickoff Deep Dive
An owner-to-owner conversation: your goals, your history, and what’s keeping you up at night. You leave with a clear data request — financials, job cost reports, WIP schedules, backlog, and AR aging.
2. Working Session
We fill the gaps the numbers don’t explain and clarify anything missing before the analysis wraps up.
3. Findings Readout
The bottlenecks, the margin leaks, and the cash picture — laid out plainly.
4. Roadmap Session
Your prioritized 6-step plan: what to fix first, in what order, and what each fix unlocks.
5. 30-Day Follow-Up
We check progress on the roadmap, work through sticking points, and map out your next steps.
About six and a half hours of your time across 90 days. The heavy lifting — the financial analysis, job reviews, and benchmarking — happens between sessions, not on your calendar.