Frequently Asked Questions

Straight answers to the questions GC owners ask most.

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Who do you work with?

I work with owners of general contracting firms doing $2M–$10M a year — companies big enough to have real complexity, but still dependent on the owner for everything important.

What is the 90-Day Business X-Ray?

It’s a 90-day deep dive into your business — financials, operations, cash flow, team, and systems — that finds the single biggest bottleneck holding your firm back and gives you a prioritized plan to fix it. Details here: /90-day-business-x-ray/

How is this different from hiring a consultant?

Most consultants hand you a binder. I work like an owner, because I was one for 30 years. You get straight answers, a real plan, and someone who has sat in your seat.

How long before I see results?

The X-Ray itself runs 90 days. Most owners get clarity in the first few weeks — just knowing exactly what’s wrong changes how you run the week.

What does it cost?

It depends on scope. The X-Ray is a fixed-fee engagement — no hourly meter running.
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Do you work with contractors outside New Jersey?

Yes. I’m based in New Jersey and work with GC owners across the country.

I’ve never worked with a coach. Where do we start?

With a 15-minute strategy call. No pitch, no pressure — we talk about where your business stands.
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I’m not a general contractor. Can you still help me?

Yes. The problems I solve aren’t construction problems — they’re owner problems. Slipping margins, unpredictable cash flow, a business that can’t run without you. That’s exactly what the 90-day X-Ray is built for. Most of my examples come from construction because that’s where I grew up, but the work applies to any small, owner-led business.